Icon of freshness, New Jeans

After a brilliant performance by BlackPink, a K-pop girl group that evoked the K-pop Syndrome, a new group called ‘New Jeans’ debuted on July 14, 2022. They only needed 3 weeks to get 1st place in a music show. They are a girl group under Ador of Hybe, an agency of many famous groups such as BTS, Le Serafim, and Seventeen. Min-hee-Jin, the representative of Ador, contributed a lot to making New Jeans a worldwide group.

Minji, Hanni, Danielle, Haerin, and Hyein are the members of New Jeans. They each have different traits. Minji, the oldest, is famous for looking like Olivia Hussey. Haerin, who resembles a pretty cat, is a core member. Hanni, the best vocalist, has dual nationality from Vietnam and Australia. Danielle, who sang an OST ‘The Part of Your World’ from The Little Mermaid, is also a good singer. Hye-in, the youngest, is popular for her amazing voice.

But how could New Jeans achieve a record such as Bill-Board Hot 100 1st place? There are lots of pretty groups. People say that their secret of success lies in their freshness. Unlike other groups, New Jeans has their own vibe. In their first debut performance, they didn’t wear just ‘pretty’ clothes but clothes that matched their concepts. They all had long black straight hair, which made them appear fresher.

Their first released songs, Attention, Cookie, Hybe Boy, and Hurt, have different and unique moods. Attention is a song that exudes freshness, Cookie showcases sweetness, and Hybe Boy became the most popular song on social media due to its addictive sound. Hurt is the only non-title song and it showcases their dreamy aspects. They have had many performances since then. ‘Bubble Gum’, the new song released on April 27th, has already garnered over 5 million views on YouTube. As a group representing Korea, many people are supporting their various activities.